ARTIST SPOTLIGHT: YUNGBLUD Debuts 'IDOLS' - Fourth Studio Album

Yungblud is quickly becoming one of the key musical voices of his generation, blending influences from rock, punk and pop to monumental effect. His arena-filling performances around the world have cemented his place as one Britain's most electrifying musical exports. The artists' collection of accolades is growing with awards such as MTV EMA for Best Alternative Video (2021) and the O2 Silver Clef Award for Best Live Act (2022). Known for his electrifying stage presence and boundary-pushing lyrics, Yungblud continues to challenge conventions while inspiring fans worldwide with messages of authenticity and acceptance.

Idols (out now via Locomotion Recordings/Capitol Records), the first installment of a double album project (with the release date of part two to be announced) marks a coming of age for the 27 year old artist, whose last two albums went to number one in the UK, and whose back catalogue has generated 6 billion global streams.

The 12-track offering was recorded in Leeds with a small team (Yungblud was joined by longtime songwriter and producer partner Matt Schwartz, as well as guitarist Adam Warrington and multi-instrumentalist Bob Bradley) a short distance from the musician's home city of Doncaster, in an effort to shut out external influences and steer clear of the well-trodden, formulaic approach often found in mainstream studio songwriting and production.

The album's first release "Hello, Heaven, Hello" broke the mold of the traditional single, with the track's full 9 minutes and 6 seconds being premiered as Jack Saunders' Hottest Record on BBC Radio 1 in March.

The raucous "Lovesick Lullaby" followed thereafter, when the artist celebrated its released by turning up to the iconic London pub, the Hawley Arms, to pour drinks for fans from behind the bar. High praise for the single came from BBC News who described the track as, "Combining Liam Gallagher's sneer with Beach Boys' harmonies, it's uniquely Yungblud."

"We're gone in the blink of an eye, and life is precious and fast. Don't forget to live it." - Yungblud

The artist's most recent single "Zombie," saw Yungblud's creative collaboration with Academy Award-nominated Hollywood film star, Florence Pugh, in a heart-wrenching music video, an ode to British healthcare workers (see the music video for "Zombie" HERE). "Zombie" arguably his most profound single to date, showcased a new depth in the musician's songwriting arsenal.

The album is accompanied by a stunning live performance visional of focus track "Ghosts"; a powerful piano ballad, featuring one of the strongest vocal performances of Yungblud's career. Speaking on the track, Yungblud stated, "It's about comprehending mortality. I wrote it while walking down the banks of the River Thames, thinking how many people had walked the same path and what was going through their heads while they were doing it."

On Saturday June 21, Yungblud will return for the second year of his curated festival Bludfest, at the Milton Keynes National Bowl. The eclectic lineup will include global artists Chase Atlantic, blackbear, Denzel Curry, as well as British rising stars Rachel Chinouriri and Nieve Ella.

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